London - January 25, 2012

Bleulab Reversible Jeans Launch

Buy One, Get One Free

You know the drill: reduce, reuse, recycle.

But what about reverse?

Halve your expenditure and double your exposure with Bleulab’s new reversible jeans. Two ingenious pairs in one, the L.A.-made denims display a chic day-to-day look on one side and jazzier style on the other.

Turn nonchalant indigo into slinky, wax-coated cobalt blue; flip faded cheetah print for foxy, coated charcoal; and switch muted taupe for snazzy snake print — all in the comfort of the toilets at work. Two-way zippers, flat button closures and front pockets that are just for show ensure a flattering, streamlined shape.

It’s double your pleasure, quadruple your fun.

Available at Donna Ida, 40 Elizabeth Street, SW1W 9NZ (020 7730 4554); 106 Draycott Avenue, SW3 3AE (020 7225 3816); Westfield London, The Village, W12 7GE (020 8743 6111); online at donnaida.com, £215-£245.

Photo: Courtesy of Bleulab

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