New York - January 06, 2004

New Year's Sleeve

Rufus Men's Shirts

Mike’s what you’d call a creature of habit. He sticks to the same three restaurants, has sported the same haircut for twenty years, and gives new meaning to the term brand loyalty when it comes to shirts.

The Lacoste label has served him well since 1984, and he doesn’t see any reason to shake things up now, thank you very much.

Don’t give up hope. Not if you care about Mike. Suggest a Rufus shirt. Available in a stunning variety of hip yet classic patterns, they feature beautifully embroidered French cuffs, and they’re attractive without being too, you know, pretty. They’ll appeal to his conservative side while tantalizing him with a newness that not even even his disposition can resist. We wouldn’t be surprised if Rufus actually replaces the Izod as the must-wear never-give-it-up item in his closet.

Because what they say about the world in general is doubly true of Mike …

The more things change, the more they stay the same.

Available at Saks Fifth Avenue nationwide. For locations, go to saksfifthavenue.com. To see samples of the shirts, go to rufusshirts.com.