Los Angeles - February 16, 2004

Booty Is in the Eye of the Beholder

The Butt Facial

Your face works hard for the money. Greeting, flirting, expressing, emoting. As such it’s rewarded with compliments and regular facials.

Now consider that other hard-working part of your body: the glutes. Talk about dirty work. They may garner the occasional thumbs-up from a construction worker, but they never receive the royal treatment your face does.

The Roxbury Spa in Beverly Hills has set out to change all that with its new Butt Facial, the first service designed to tone, de-blemish, massage, and polish your neglected derriere. It starts with a vigorous scrub and cleansing. Then it’s on to a thorough going-over with one of those crazy cellulite-reducing machines. Next a mask is applied to the bottom, while the feet and the head are massaged.

Of course, it’s not all fun and games. There are extractions if needed, just like in a regular facial. But the result — a firm new backside — more than makes up for the ouch factor.

Sure, it’s a little unorthodox. But the blissed-out behinds that have already been converted tell us this facial is definitely all it’s cracked up to be.

Roxbury Spa, 9701 South Santa Monica Boulevard, at Roxbury Drive (310-777-0201).