Los Angeles - July 12, 2004

Water, Water, Everywhere

Ethos Water

An eye for an eye. A tooth for a tooth.

Not among Western civilization’s best contributions to social justice.

But “Water for water”? That’s a different story.

It’s the motto of Ethos, a bottled-water company fueled by an “equal/opposite value system.” What’s that, you ask? Pretty much the antithesis of the whole “eye for an eye” mentality. Buy a bottle of water and a portion of the profits are reinvested in water-purification projects in countries that desperately need them, like India and Ethiopia. Putting off charitable work because you can’t spare the time? Now you can make a difference in the time it takes to drink your daily bottle of water (depending on how fast you can chug). It’s one small step for thirsty people …

And one medium-size step for mankind.

For more information or to find a retailer near you, go to ethoswater.com.