Los Angeles - July 13, 2004

East Meets West

Lily Simone Boutique

East-siders love to brag about their “Never go west of La Brea” rule.

Uh-huh. Like they aren’t sneaking trips to Fred Segal.

Until now, that is. For those who love West-side boutiques but feel they can live without the prices and the ‘tude, there’s Lily Simone, Eagle Rock’s newest cute clothing store. Owner and former stylist Simone Porter (along with her dog, Lily) combines sophistication, playfulness, and edge to create the perfect selection of merch: Ella Moss, Desanka, Kim Faith, and emerging L.A. designers. The Penny & Mer jewelry and the flowing scarves strewn on an old-fashioned nightstand make you feel like you’ve stepped into a personal wardrobe, while the coffee table and chairs make for a good spot to rest your weary feet. With pre-sale parties and beauty nights, Lily Simone is poised to become a true community hot spot.

Looks like West-siders may have to start breaking their “Never go east of La Cienega” rule.

Lily Simone, 5022 Eagle Rock Boulevard, between Colorado Boulevard and Yosemite Drive (323-254-0530).