San Francisco - January 24, 2007

Paper Trail

The Paper Studio

Ah, e-mail. You love communicating with speed and efficiency. Except when you accidentally reply-all to a private thread about your boss’s outfit du jour.

When you really want to share something with the whole world, put it in writing at The Paper Studio, a charming, new, appointment-only stationery boutique in downtown San Mateo.

You’ll find invites and note cards from Abby Jean (owner Abby Larson’s signature line), as well as indie designers like Mr. Boddington’s Studio, Louella, Sarah Drake, Cheree Berry, and Cat Seto. The collections are classic yet contemporary with beautiful typography, pretty patterns, and modern color combinations.

Details like textured papers and colorful envelope liners make a bold statement. Neah Bay Douglas’s letterpress cards feature delicate botanical accents worthy of framing.

Which will come in handy for that old-fashioned, hand-written note of apology.

The Paper Studio. 217 South B Street, at Second Avenue, suite 3 (650-348-3711 or thepaperstudiossf.com).