Online - October 26, 2007

Follow Your Nose

Scratch & Sniff Wallpaper

Whoever smelt it, dealt it.

And you’ll gladly own up to being the culprit when you get a whiff of Flavor Paper’s scratch and sniff wallpaper.

The appropriately named Fruit Cocktail Collection offers three options: B-A-N-A-N-A-S, Cherry Forever, and Tutti Frutti, with Magnolia and Vanilla on the way.

How’s this genius concept reach fruition? Fragrance oils are microencapsulated into microscopic porcelain balls, which are then dipped in water-based adhesive and applied by silk screen to the paper. When scratched, the balls — which number in the millions — pop and release the fragrance.

If your sniffer’s especially astute, the smellologists can create a custom scent that pleases your schnoz and apply it to the paper of your choice. You’ll have to commit to six rolls, but they donate partial proceeds to the Human Rights Campaign.

So go on. Supply it.

And don’t deny it.

Available online at rarechic.com. To request samples, go to flavorpaper.com.