San Francisco - April 09, 2008

Straight to Hell

Devilsown Boutique Opens

Sure, everybody sins. But last weekend’s mischief secured you a one-way ticket to the VIP section of hell.

Thanks to Cow Hollow’s newest boutique, Devilsown, you can look good while dancing around the fire.

Step down into the sleek, all-white underground lair and sate your fashion gluttony. Owner and designer Andrew Lee brings Japanese streetwear and avante-garde fashion to the city with pride.

Lust after structured lightweight jackets, bubble skirts in faded washed silks, and fitted cotton dress shirts. Come June, turn sloth into sass when the store debuts its own locally designed and manufactured collection. No postpartum purchase wrath here: Reasonable prices will spread your nefarious grin from ear to ear.

Asking for an extra ecoconscious shopping bag adorned with the crystal logo to show off at the farmers market?

Now that’s just greedy.

Devilsown, 1810 Union Street, between Laguna and Octavia Streets (415-440-0231 or devils-own.com).