For when the going gets rough.
STAY
Rough Luxe Hotel
What: Experience half basic, half luxurious hospitality at the new boutique hotel designed by gallery curator Rabih Hage.
Why: You’re no smooth operator.
When: You’re weary.
Where: 1 Birkenhead St., WC1H 8BA (020 7837 5338).
EAT
Crème de la Crêpe Shop Opens
What: Borough Market’s gourmet stall opens its first shop in Covent Garden.
Why: It’s the crêpe of things to come.
When: Daily, 11 a.m.-7 p.m.
Where: 29 The Piazza, Covent Garden Mkt., WC2E 8RE (020 7836 6896).
BUY
London Fashion Week VIP Hospitality Package
What: A one-off chance to buy tickets for a catwalk show, attend a champagne breakfast or lunch and hear a talk by a fashion industry insider.
Why: It’s absolutely fabulous.
When: 21-22 Feb. Times vary depending on package.
Where: For tickets, call 020 8614 7697 or e-mail kate@single-market.co.uk.
GIVE
Kuati Online Gift Boutique
What: Handy site offers beautifully packaged presents for men, women and babies.
Why: Avoid the crowds.
When: Now.
Where: Online at kuati.com.
SHOP
Ugg Australia Store Opens
What: New boutique sells signature sheepskin boots, handbags and outerwear.
Why: Just for kicks.
When: Grand opening, today, noon. Mon.-Wed. & Fri., 10 a.m.-7 p.m.; Thurs., 10 a.m.-8 p.m.; Sat., 9 a.m.-7 p.m.; Sun., noon-6 p.m.
Where: 39 Long Acre, WC2E 9LG (020 7836 5729).