Miami - January 27, 2009

Big Primpin’

SoBe Calm Spa Opens

Pimp cups, bling, customized rims, video vixens — rap stars understand the importance of flossin’.

They also know a thing or two about beauty products. (Say what?)

Ludacris-backed Glimpse skin care is the go-to line behind South Beach’s newest spa and Pilates center, SoBe Calm.

Tucked inside a former residence on Alton Road, the spa’s honey wood floors, gabled ceiling, and fireplace contrast with its white walls and minimalist furniture to exude a modern yet homey vibe.

Owner and skin therapist Tatum Fritts gives green and toxin-free facials; artist Ashley Mandy (daughter of famed SoBe dermatologist Dr. Mandy) applies makeup; and local favorite Tuka and her mom, Juci, provide mani/pedis.

There are also hair extensions, waxing, and Pilates instruction.

Not taking advantage would be Ludacris.

SoBe Calm, 1301 Alton Road, South Beach (305-531-5994).