San Francisco - February 20, 2009

Board Stiff

Just Awesome Board Game Store Opens

They say it’s not whether you win or lose, but how you play the game. (They being the losers, obv.)

Roll the dice at Just Awesome, a new Noe Valley store dedicated to gaming the hard way: on boards.

The nostalgic Candy Land full of family classics like Monopoly and Jenga also stocks playing cards, rare European favorites, and educational games for kids.

You won’t be Sorry! about indulging your competitive side with Mancala, an African game dating back to the 6th century, or Thalatha, a unique strategy game inspired by an owner’s tour of duty in Iraq.

Get a Clue when you sign up for weekly theme nights for groups, and live the Life thanks to a try-before-you-buy open box policy.

That rules.

Just Awesome, 816 Diamond Street, at 24th Street (415-970-1484 or justawesomegames.com).

Play with the big kids at NYC and London Fashion Weeks on The Dossier (score gift bags, denim, and jazzy Swindles, too).