Los Angeles - February 27, 2009

Charmed, We’re Sure

Social Primer Shop Opens

This calls for a proper introduction: Intended for men and the women who love them (especially in a bow tie), Social Primer has opened at Lily Lodge. (Cue curtsy.)

Inside the neatly folded pocket square-size blog-turned-shop in flower shop, nab smart bar sets, etiquette books, and chess sets, or custom-order practical extras worth their monogram, including playing cards, cocktail napkins, and stationery in ten handsome styles (such as JFK and F. Scott Fitzgerald).

Vintage riding boots and Gucci stag-head stirrup hunt cups aside, proprietor K. Cooper Ray (a.k.a. blogger SP) seeks out what he feels is the best thing at the best price and intends to keep his well-edited shelves stocked primarily with new wares under $50.

How civilized.

Social Primer Shop, at Lily Lodge, 644 North Robertson Boulevard, between Melrose Avenue and Santa Monica Boulevard, West Hollywood (310-360-9400 or socialprimer.com).