Los Angeles - April 22, 2009

Wooly Booly

PriscillaWoolworth.com Ecofriendly General Store

Clean up on aisle four!

And don’t even think about using that butyl oxitol there, missy.

This isn’t your grandpa’s five-and-ten — not even if your great-grandpa happens to be one of the founders of America’s original dime store. It’s PriscillaWoolworth.com, a one-stop eco shop with a conscience.

The L.A.-based e-shopkeeper has stocked her virtual shelves with everyday essentials for green living, so you can pick up good-looking, roomy market totes and handy, reusable sandwich bags along with more utilitarian energy-saving bulbs, shower timers, and nontoxic cleaning products.

And while you’re at it, peruse the selection of socially responsible gifts such as fair-trade tea towels from Nepal, recycled rice bag pencil cases from Vietnam, and baskets from Rwanda filled with Himalayan bath salts.

Woolworth adds new merch all the time.

So you never know just what’s in general store.

Available online at priscillawoolworth.com.