Los Angeles - July 06, 2009

It's a Shore Thing

Jógo by Pooneh Beach Pillows

You’ve had your head in the clouds, over your heels, even up your arse on occasion. (All true.)

But never have you buried it in the sand. (Never.)

Why would you when the Jógo by Pooneh beach pillow cradles your noggin so perfectly?

Unfold the ten-inch wooden frame and outstretched before you will be a soft, brightly colored cotton-covered cushion standing about four inches high. Situate it on your towel or stick it right in the sand as they do in Bali (where these handy little contraptions are made) and make yourself comfortable.

When folded up, it slides neatly into its coordinating cotton case and can be tossed in any old beach bag or stuck in the trunk of your car.

Just one small piece of the endless summer lifestyle brand’s collection (we spy some mighty fine bikinis), it’s a beach essential.

Jógo really hit the nail on the head.

Available online at jogobeach.com.