Online - September 23, 2009

Project Mayhem

Food52.com Launches

Fellow kneaders, beaters, grinders, and mashers:

The first rule of foodie fight club is you will talk about online arena food52.com.

The second rule of foodie fight club is you will talk about the weekly recipe battles, quick-changing themes (best brunch eggs, top chowder), and head-to-head video cooking demos.

No training or culinary background required. Your hosts — food writers Amanda Hesser (NYT) and Merrill Stubbs — will select the best of the best.

Only two battles per week. Fights will go on until midnight on Tuesdays, when public votes will be counted. Winners will be crowned the following day.

Whether it’s your first (or second or twelfth) time at food52.com, you can contribute. Post a recipe, make a comment, and vote for your champions — whose ass-kicking dishes will be published in a HarperStudio cookbook.

Let’s get ready to crumble.

Enter online at food52.com.

Photo: Sarah Shatz / Courtesy of Food52.com

  Good Clean Fun