Chicago - October 27, 2009

Trade In and Treat Yourself

Dedicated E-mail: Dove Deo

For beauty junkies everywhere, fall signals a time of change – out with the old hairstyle, in with the new boyfriend. (A gal can hope, no?)

One positive change you can bank on: a Dove underarm upgrade.

Starting today, trade in your old stick of deodorant to participating Chicago-area spas in exchange for a (free!) full-size stick of Dove Ultimate Visibly Smooth anti-perspirant/deodorant – plus 10 percent off any spa or salon service*.

Why trade in you ask? Because your underarms deserve the same spa-style pampering usually reserved for the rest of your body. Dove Ultimate Visibly Smooth cares for delicate underarm skin while providing effective 24-hour odor and wetness protection.

Best of all, it’s the only anti-perspirant/deodorant designed to minimize the look and feel of underarm hair over time. With this multitasker in your corner, you can trade in your underarm woes for underarm confidence, not to mention a sweet spa discount. Click here for a list of participating spas.

Upgrading has never been easier.

Dove Ultimate Visibly Smooth is available at mass retailers, your local grocery, and drugstores.

*Promotion is applicable to spa services up to $120. Ends December 22, 2009. Subject to availability.