Los Angeles - October 23, 2009

A Red-Letter Day

No. A Boutique Opens

Shopping can be a lot like catching zzzs: Everything’s a snore except the buckle boots you could spring for in your dreams.

Except at No. A, a new boutique in Little Tokyo hawking harder-to-find streetwear for ladies and fellas.

In from overseas, there’s Australia’s MinkPink and MyPetsQuare; New Zealand’s Lonely Hearts; and Swedish darling Ulrika Sandström, whose ultra-chic black dresses go for less than $100. Graphic tees and sweats from Brit brand Lazy Oaf (yes, that’s a hamburger) and Finland’s Ctrl round out the bunch.

Hometown heroes include Wildfox Couture, Corpus, and Public Library, with out-of-towners Cubannie Links, AshiDashi, and Blank (nice moto jeans, by the way) keeping them company.

The smartly priced selection has a young, fresh perspective that’s easy to notice and fun to follow.

Right down to the letter.

No. A, 374 East Second Street, at South Central Avenue, Little Tokyo (213-626-6155 or number-a.com).