If Cinderella’s happily ever after was more prints than prince, the process probably would have required more than bippity boppity boo.
Instead of pumpkins, there’d be Inspirare. An incubator for fresh and emerging designers, the site launched this month as a fairy godmother to the fashion set.
Based in SF, the company selects top talent from a pool of uploaded submissions, working one-on-one with each designer to create a limited capsule collection for its online shop. Final looks are selected through member votes and forums.
It debuts with five labels (including Oakland-based Lila and June) with plans to rotate looks in November, December, and January. As for designs, think more Anna Dello Russo than Princess Aurora (Inspirare aims to showcase an architectural, edgy, and modern aesthetic).
Collaborations with schools like the Academy of Art University are already in the works.
Because with talent like this, it’s truly a never-ending story.
Available at inspirare.com, $200-$500.
Photos: Courtesy of Inspirare