Online - September 29, 2006

Get Real

chicSherlock Jewelry Boutique

For formal functions, you break out Grandma’s pearls (her favorite faux number). Daytime calls for the “gold” bangles (unless it’s a scorcher, in which case they turn your wrist green). And for cocktail parties, you bling it on. (Nobody else knows they’re CZs, right?)

You’re in need of some professional help.

And that help has arrived care of chicSherlock, a new high-end jewelry site from an ex-Vanity Fair editor. The online boutique sells baubles from established designers and newbies from around the globe — a la Josh Hickey’s hammered metals and Hanut Singh’s modern Indian adornments.

But it’s not just for consuming. Sign up for Chic This Week, a biweekly newsletter featuring trends and upcoming news in the world of sparkles. And stylish sirens can keep themselves abreast of the latest craze on the seasonally shifting Trend page.

Shoppers can also drag favorite items into a virtual jewelry box — a perfect holiday hint for clueless significant others. And the most challenged patrons can get one-on-one advice.

Consider it pearls of wisdom. Real ones.

Available online at chicsherlock.com.