On your upstream struggle against the currents of convention, there’s always the serious danger of going overboard.

So how to navigate the narrow channel between bland conformity and bizarre overstatement? Head to Knitch, the boutique opening Friday at Atlantic Station.

There you’ll find all the labels you need to tweak tradition (limited-edition Yohji Yamamoto, J. Lindeberg, and Evisu) or stay just ahead of popular trend (Adam+Eve; Catherine Malandrino; and sleek, Atlanta-based men’s line, RyanKenny).

The digs have standout appointments and perks, too: ivory crocodile wallpaper in the ladies’ suites and leather club chairs for the men’s lounge. So drop by and order up a cappuccino or champagne to sip on while you browse.

Should be all smooth sailing from there.

Knitch Boutique, 232 19th Street, Atlantic Station (404-238-0200).