Atlanta - August 20, 2007

Cross-Country Stunner

Jac Opens

Pity that Mata Hari. Getting around can leave you with such a bad rep.

Not to mention a badass wardrobe.

That’s something Jaci Effron knows all about. She spent a near obscene amount of time at legendary NYC shop Albertine, and is verrrrry close with the folks at Boston’s Mint Julep. All of which helped inspire the stellar selection at her new boutique, Jac, opening tomorrow in Inman Park. 

There’s nothing snotty about the white space dotted with antique furniture — or Effron’s blogspot where she solicits fashion tips, previews market finds, and invites friendly hellos. Right now she’s carrying long-sleeve Saint Grace tees, high-waist Kasil and Aristocrat denim, and Lulla Bella handbags. But you’ll be hard-pressed to find her lady business — er, stock — on the streets. Hard-to-find lines (Spring & Clifton, Violet, and Myth & Ritual) and debut spin-offs (Joie boots this fall) are her specialty.

Good thing she’s so clothes-minded.

Jac, 245 North Highland Avenue, suite 120, Inman Park (404-681-4696 or dearjac.com).