Atlanta - October 29, 2007

Sid and Fancy

Sid Mashburn Boutique

When it comes to relationships, you’re more taker than giver. You’ve co-opted two kick-ass watches, stole sweatpants from under his nose, and have amassed quite the shirtdress menagerie.

But now you can get the goods on your own at new menswear boutique Sid Mashburn.

Boys and girls alike will fall hard for the house label by owner/designer Mashburn. The J.Crew and Hilfiger alum is doing Scottish cashmere sweaters, five-fold ties, and pants with Italian and Japanese fabrics and horn buttons.

The rest is a well-edited, eclectic mix of A.P.C. denim, Wrangler cowboy shirts, and Sartorio Italian suits arranged in a dandy, gentleman’s club-like space where Clarks Desert boots aren’t just an ironic gesture, they’re for sale.

Add an in-store tailor; plenty of guest seating; and a funny, fashionable book selection, and you’ve got your next date night all sewn up.

Now that’s a given.

Sid Mashburn, 1198 Howell Mill Road, West Midtown (404-350-7135 or sidmashburn.com).