Atlanta - December 07, 2007

Scarf It Up

Cut-It-Out Scarves

You toyed with the idea of a Russian lit degree after taking in Julie Christie’s turn as a posh politico in Doctor Zhivago.

But after one sweltering session in a gloomy Dostoevsky lecture, you traded your fur-trimmed cloak for a degree in American studies.

Perhaps Cut-It-Out’s playful wrap-, turn-, and tie-around scarves are more your (Soviet) style.

A stint in NYC studying at Parsons was enough to convince cold war kid Yelena Konovalova that her fellow countrymen aren’t the only ones who take their fashion way too seriously. Hand-cut graphics inspired by Russian fairy tales make a cheery appearance imprinted on lightweight jersey scarves that can be worn up, down, and all around.

They’re playful proof that there’s more to her homeland than snowy tundras and Stroganoff.

Call it the new Russian Revolution.

Available online at cut-it-out.net.