Atlanta - October 10, 2008

Homegrown Up

Zoica Matei Shirts

When it comes to food, wine, and (ahem) other pleasures, you’d rather go without than settle for a quickie.

You’d be fast friends with Romanian designer Zoica Matei.

Inspired by the slow food movement, Matei’s shirt collection is based on the belief that basics should transcend trends.

Tops are crafted from sustainable, undyed linen. Back in Europe, Matei ran a horticulture business while moonlighting at a greenhouse. It stuck with her: Even her forthcoming bridal line is nature friendly.

Sophisticated pieces like side-tying Alba and structured-collar Anais whisper Euro cool, while the all-American button-down Alina has the sustenance you need for the long haul.

Wham. Bam. Thank you, ma’am.

Available online at zoicamatei.com. Enter code DCS08 to get 40 percent off. Free shipping until October 31.