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fashion

Everlane Fashion Launches

Designer Goods for Under $100

everlane clothing!

We are the 99 percent who can’t afford the labels we covet and refuse to settle for sample sales (well, mostly).

Today we stand up for our right to wear high-quality, budget-friendly pieces by shopping Everlane, the egalitarian, online-only wardrobe solution where everything costs less than a Benjamin.

The brainchild of two dot-commers who enlisted the help of an evolving mix of style advisers (No More Dirty Looks author Siobhan O’Connor, AMC News correspondent Jacob Soboroff), Everlane works directly with factories to microcontrol quantity and quality of merchandise.

Think basics done better (paper-thin crew and V-neck tees in black, white, coral, and pale gray) and limited-run rotating collections (unisex ties and bows). Want something pinstriped? Make your voice heard on Everlane’s blog. A holiday shop also fills the pipeline; we can’t wait to see waxed canvas backpacks, wood iPhone cases, and jewelry.

Chances are they’ll be 100 percent awesome.

Available online at everlane.com. The first ten DailyCandy readers who sign up get instant access.

Photo: Courtesy of Everlane