To Market! To Market!

Love is like a great shopping excursion. You can’t go looking for it. It has to just happen. And when it does, it’s a delightful surprise.

That’s sort of how the men in your life will feel about the latest Newbury Street outpost of menswear goldmine Market. Those long devoted to the shop once had to crisscross the map to far-flung venues (South End, Provincetown) for its lust-worthy collection of Gaultier, Theory, and Cavalli. Talk about playing hard to get.

Now, serious commitment is finally within reach. The new locale is stocked with racks of European designers, sporty accessories, and razor-sharp coats. And the shop clerks are just as attentive as ever, always at the ready to help navigate the selection, locate tricky sizes, dispense honest advise (yes, those pants are too snug), and ring up your order in a speedy manner (perfect for men who prefer to grab and go).

It’s true temptation at every man’s fingertips.

So for once, falling in love will be a total breeze.

Market, 141 Newbury Street, between Dartmouth and Claredon Streets (617-425-0006 or marketfashion.com).