Boston - March 18, 2005

Hair and Now

Elumen Color at James Joseph Salon

There are times in life when you just have to make the tough choices. Harvard or Yale? The Kandinsky or the O’Keeffe?

Ditto for hair. Blonde or brunette? Good texture or consistent color?

Consider the Elumen treatment at James Joseph Salon your new life coach, but for hair. Except that, rather than narrowing your choices, it all but eliminates the need to make any — and in the very best way possible.

For starters, it’s easily reversible. So if you decide that you despise your new scarlet locks after just two days, you can simply revert to your honey highlights with the freewheeling ease of a modern-day Linda Evangelista.

And then there’s the added perk: The more times you undergo the 30-minute Goldwell process, the more good it does your hair. (Whereas most color opens the hair cuticle, Elumen’s inordinately low pH actually smoothes them over.) The upshot? A total textural change. You effectively look like you’ve had a blow-out everyday for weeks after the process.

So no choosing between silky texture and killer color — or choosing between colors, period.

And not choosing may be the best choice of all.

Available at James Joseph Salon, 30 Newbury Street, between Arlington and Berkeley Streets, Back Bay (617-266-7222 or jamesjosephsalon.com).