Boston - May 23, 2005

On a Whim

Whim Boutique Opening

Work woes? Fight with a friend? Bored with your boy? Very little cures a case of the blahs like impulse shopping.

Which is exactly the point at Whim, the just-opened Back Bay boutique. It’s stuffed with clothing (for men and women), accessories, and vintage jewelry. And not just run-of-the-mill bits and baubles, but stuff that stands a chance of actually lifting your spirits.

Like crisp white pants by Pink Tartan. Or two-toned shoes by C Label and bright flats from Belle by Sigerson Morrison. A new funky belt from Streets Ahead is sure to put a smile on your face. Or snag a piece of carefully selected vintage jewelry.

And with a planned move toward more European lines, such as Barbara Bui, Whim looks to be more than just another fleeting Newbury Street fancy.

Which is good news for you and all your shopping needs — impulse-driven or otherwise.

Whim Boutique, 253 Newbury Street, between Gloucester and Fairfield Streets (617-437-7600).