Boston - January 25, 2006

Priority Male

Modo Gatto Opens

By now, the man in your life has embraced (or surrendered to) the forces of metrosexuality. (Lawd help him.)

His hair cream sits on the counter next to yours (so romantic). His personal trainer used to date your personal trainer. His denim library is almost half as big as yours. He’s even learned enough about dressing to know that his shopping options in town are severely limited.

Give the man a fighting chance by swinging him through the newly opened Modo Gatto (that’s “fashion cat” in Italian) boutique in the North End. There he can pore over Ben Sherman, Taverniti, and Robert Graham shirts, Paper Denim & Cloth jeans, tees and sweatshirts by Grail, plus button-downs and cashmere by Theory.

Bonus for you: It’s across the street from Injeanius — den of all things white-hot in women’s denim. So while he’s improving his wardrobe, you can mosey over and improve yours.

Because, sure, you want him to look good.

But not better than you do.

Modo Gatto, 424 Hanover Street, North End (617-523-4286).