Boston - July 02, 2007

You So Fly

The Velvet Fly Opens

You are undeniably aware that some fashions are serious investments.

Certain handbags, say. Or even the occasional daytime dress.

Still, unless you’ve taken proper care, most of your wardrobe is about as timeless as a chocolate cookie.

For a few things even your financial advisor will approve, find your way to new North End boutique The Velvet Fly, where Lorrinda Cerrutti and BethAnn Hoyos have taken the work out of looking extraordinarily inimitable.

The duo scours fairs, shows, and thrift shops for pieces (both vintage and contemporary) unmarred by time. They’ve got wispy little aprons and flouncy skirts, killer wrap dresses, Lucite bracelets, rhinestone bug brooches, and disco-era clutches.

Each is well kept and ready for a caring new owner.

And that’s the way the cookie crumbles.

The Velvet Fly, 424 Hanover Street, North End (617-557-4359 or thevelvetfly.com).