Boston - December 11, 2007

Mr. Green Jeans

Greencaste by Earnest Sewn

Buying the denim of the day usually clears out your wallet and leaves you feeling on the cutting edge for, oh, about a minute.

For a more sustaining effect on your ego — and our planet — put some money toward Earnest Sewn’s new earth-friendly collection, Greencaste.

Besides using 99 percent organic denim, the crafty makers have also considered the manufacturing process: They air-dry every pair (instead of using industrial dryers) and have replaced all detergents with a natural cleaning product. There’s no chlorine bleach, and they’ve scrapped the resins for more gentle, all-natural starches.

Ladies choose from three cuts: the Gemma trouser, the classic Keaton boot-cut, and the straight-leg Decca. They all come in the same dark wash, and a percentage of the profit goes to 1% for the Planet.

Something that’s sure to leave a lasting impression.

Available at Barneys New York, Copley Place, 100 Huntington Avenue, Back Bay (617-385-3300 or barneys.com).