San Francisco - September 14, 2009

Wash for Clunkers

Dedicated E-mail: Fekkai Advanced Haircare Shampoo Swap Event

Some days your do’s so unruly you wish you could change tresses like dresses.

Until science catches up with your whims, make some progress of your own: Upgrade your ineffective hair care at Fekkai’s Shampoo Swap event. This Thursday, September 17, at Saks Fifth Avenue, trade in a full-size bottle (full or empty) of whatever brand you’re currently using for your choice of any new Fekkai Advanced shampoo (one per customer while supplies last, of course).

Choose from brilliant Glossing, salon Technician Color Care, or uplifting Full Volume. The brand new line preserves Fekkai’s legendary pro quality but soups up classic products with innovative technology, textures, and fragrances to make your hair the best accessory you’ll ever wear.

Once you fall in love with the suds, get to shoppin’. Any $30 purchase on fekkai.com gets you complimentary shipping and a Fekkai Advanced travel-size shampoo.

That’ll make some nice headway.

To find a participating Saks Fifth Avenue store, go to dailycandy.com/fekkai. Shop the entire collection at fekkai.com.