Online - September 23, 2009

Full Steam Ahead

Dedicated E-mail: Rowenta Fashion Steamer

Nothing irks you more than a wrinkled frock that won’t straighten out its act.

No point getting steamed about it. Leave that to the professionals at Rowenta. Their garment steamers were the official saviors of Fashion Week, ensuring that shows from designers like Michael Kors, Carolina Herrera, and Nicole Miller went off smoothly.

And now that Fashion Week is over, the goods are all yours. Through September 29, visit the Rowenta Mercedes-Benz Fashion Week Boutique, a cute pop-up shop at Fifth Avenue and 41st Street, to receive free garment steaming plus tips on clothing care from the experts. You can also purchase a Rowenta of your own.

Better yet, get a head start on next year’s festivities by winning a trip to February ’10 Mercedes-Benz Fashion Week. The grand prize for two includes invites to shows, transportation, lodging, and a shopping spree. Hurry up and enter online at rowentasweepstakes.com.

You can iron out the details later.

Rowenta’s Mercedes-Benz Fashion Week Boutique, Monday-Friday, 8 a.m.-6 p.m., Saturday and Sunday, 10 a.m.-6 p.m., 475 Fifth Avenue, at 41st Street.