Nooka Wallets

Making the Case


Look at your wallet. You’ve had that sad, leather clunker since college, right? (Don’t get us wrong. We’re just thankful you moved past that tricolor Velcro phase.)

Swap out your current battered bill folder for a futuristic Nooka Asset Organizer. Known for its quirky, conceptual timepieces, the NYC-based digital watchmaker has taken on the task of redesigning your frequently dropped, overstuffed, and otherwise abused accessory.

The impossible-to-crush card carrier is made from a water-resistant, rubberlike silicone that expands to fit cash, licenses, photos, and other pocket-size essentials. Play it safe with basic hues (steel, black) or opt for a more eye-popping shade (aqua and chartreuse are ideal for purse-based search-and-rescue missions). At just $35, it’s the smartest investment you can make.

Available online at

Photo: Courtesy of Nooka