It’s a mad, mad, mad, mad world.

WATCH
Mad Men Sundays Premiere Party
What: Bouffant the bangs and show off the mod for Sterling Cooper Draper Pryce’s forever-awaited debut, airing on a large projection screen for free.
Why: Liver-testing cocktails like the Madison Avenue (Bombay, sloe gin, and lemon juice) and prizes for best dressed (hint: Think beyond Joan).
When: Sun. Party, 9 p.m.; show, 10 p.m.
Where: Noir, 1 Bennett St., Harvard Square (617-661-8010).

SHARE
Your Favorite Hair Product
What: We told you our summer picks — now tell us yours. Post it on our Facebook page.
Why: One random poster will receive a package of stellar hair care products.
When: You’re procrastinating at work.
Where: Online at facebook.com.

GIVE
Benefit the Gulf Project
What: B&G Oysters lets patrons donate any amount to the Gulf Coast Oil Spill Fund via their meal checks; the seafood bar will match the total up to $5,000.
Why: Help those who help you enjoy your crustaceans.
When: Thru Aug. 31. Mon., 11:30 a.m.-10 p.m.; Tues.-Fri., 11:30 a.m.-11 p.m.; Sat., noon-11 p.m.; Sun., noon-10 p.m.
Where: 550 Tremont St., South End (617-423-0550).

SHOP
Christmas in July
What: Give in to the off-season crazy and snatch up European ornaments, holiday candles, and Mariposa home decor at 10-75 percent off — a mere 150 days ahead of schedule.
Why: Cupcakes and wine (Thurs., 5-7 p.m.), holiday music, coupons to save for holiday use, and a drawing for a stocking stuffer gift basket.
When: Thurs., 10 a.m.-7 p.m.; Fri., 10 a.m.-6:30 p.m.; Sat., 10 a.m.-6 p.m.
Where: Blackstone’s of Beacon Hill, 46 Charles St. (617-227-4646); Flat of the Hill, 60 Charles St., Beacon Hill (617-619-9977).

EAT
Totally Local 2010
What: Chef Tim Wiechmann devises a six-course, soup-to-nuts, 100-mile feast ($65) with Vermont chicken, Duxbury wild striped bass, and wild berry clafoutis with maple sugar sauce.
Why: All-veg alternative includes R.I. cornmeal polenta with locally foraged mushrooms.
When: Tonight, 5-10 p.m.
Where: T.W. Food, 377 Walden St., Cambridge (617-864-4745). Call for reservations.

ROW
Introduction to Kayaking
What: Put the boat shoes to legit use during a two-class voyage ($154) through proper paddling techniques, conducted on the Charles.
Why: Price includes three weeks of unlimited, on-river practice time.
When: Sun. & Aug. 1, 8:30-11:30 a.m.
Where: Charles River Canoe & Kayak, 2401 Commonwealth Ave., Newton. Register online at bcae.org.

Photo: Courtesy of AMC

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