More indie boutique than stuffy white dress shop, Lovely has calming robin’s egg blue walls with heart-shaped collages of pages from vintage French journals, a chalkboard bearing personalized welcome messages for brides, and Ban.do’s headpieces and costume jewelry perched on wall-mounted apple crates.
Lovely Bridal, 313 West Fourth Street, between Bank and West 12th Streets (212-924-2050 or lovelybride.com).
This is our favorite for classic styles. It stocks a well-edited selection of Monique L’Huillier, Angel Sanchez, Anne Barge, and the like.
Mark Ingram Atelier, 110 East 55th Street, between Park and Lexington Avenues (212-319-6778 or markingramatelier.com).
For a more traditional vibe, brothers Gregory and Stephen Nato’s line strikes a chord (we dig the ’60s French film look).
Fancy, 1133 Broadway, at West 26th Street, suite 1405 (212-234-4303 or fancybridalny.com).
Joanna Baum will tailor a dress to your shape up to the last moment and may surprise you by being less expensive than off-the-rack satin concoctions.