Meet Our New BFF

Madison and Friends Opens in Roscoe Village

madison and friends chicago!

Fifteen years ago, before kids entered the picture, your biggest concerns included keeping up with Party of Five and styling your Rachel haircut.

So nobody will blame you if the 1996 opening of Gold Coast children’s store Madison and Friends didn’t cross your radar. But the unveiling of its sister store in Roscoe Village sure will.

A decade and a half since introducing his iconic original, owner David Shelist (with the help of his 15-year-old daughter, Madison) is raising the curtain on the bubbly, intimate location. Unlike the Oak Street shop, this one focuses solely on fashion and gifts for littles ages newborn to 7, and most everything is priced $50 or less.

Look for on-trend clothing from Scotch & Soda, Flowers by Zoe, and La Miniatura (Project Runway winner Jeffrey Sebelia’s line) mixed with Jellycat plushes, Melissa & Doug puzzles, and Barefoot Dreams receiving blankets. Everything is prettily displayed in an 1877 historic building.

Talk about a blast from the past.

Madison and Friends, 2040 West Roscoe Street, at Seeley Avenue (773-697-7971 or madisonandfriends.com).

this week in chicago!

A Tree with All the Trimmings
Deck a wooden tabletop tree ($25) with pom-poms, tinsel, sequins, and glitter at the parent/child art session.
Why: Gay apparel encouraged.
When: Sat., 10 a.m.-noon.
Where: Color Wheel Studio, 2016 W. Concord Pl., at Damen Ave. Registration (required) to 773-661-1743 or donald@thecolorwheelstudio.com.

Pluto Sale Shop
The local designer’s punchy graphic (and giftable) tees and onesies go for just $12-$15.
Why: Cute doesn’t begin to explain it.
When: You call it a wrap.
Where: Online at etsy.com.

Fifth Night Hanukkah Celebration
Families celebrate the holiday by giving a present to a child in need — instead of getting one.
Why: Dreidel crafts, snacks, and the chance to teach littles about the greatest gift of all.
When: Sun., 4-5:30 p.m.
Where: Moadon Kol Chadash, 1454 W. Willow St., b/t Elston Ave. & Throop St. R.S.V.P (required) to eventbrite.com. Free.

Polar Adventure Days
Chill out with ice-carving demonstrations, nature-inspired craft projects, and live music.
Why: Get close to Siberian huskies and learn about Iditarod dog-sled racing.
When: Sat., noon-4 p.m. (Also Jan. 21 & Feb. 18.)
Where: Northerly Island, 1400 S. Linn White Dr., at 14th St. Info at 312-742-7529. Free.

Photo: Courtesy of Madison and Friends

2040 W Roscoe St
@ Seeley Ave
Chicago, IL 60618
Moadon Kol Chadash
1454 W Willow St
bt Elston Ave & Throop St
Chicago, IL 60642
2016 W Concord Pl
@ Damen Ave
Chicago, IL 60647
Northerly Island
1400 S Linn White Dr
Chicago, IL 60605