You like to think of yourself as a no-frills type. So spring and summer clothes can get just a smidge too froufrou for your taste. Jake, a new gem of a store along the northern reaches of Southport, carries merchandise that should suit you just fine. Exactly what you’d expect from a former Gucci-ite and mid-century-modern fan (partners Jim Wetzel and Lance Lawson, respectively): sleek, flounce-free men’s and women’s clothing from emerging designers and talented locals. Cecilie Broch strings semiprecious stones for subtle collarbone-grazing necklaces, Patty Cooper makes soft ponchos that are flatteringly asymmetrical, and Vanessa Penna fashions six-foot-long scarves from vintage kimono materials for a dramatic wardrobe accent. Plenty to choose from. Nary a frill in sight. Jake, 3740 North Southport Avenue, between Irving Park Road and Addison Street (773-929-5253).