Chicago - August 17, 2004

Cup Champ

Isabella Lingerie Online

There are worse things than bra shopping with mom.

“Now lean over, honey … really let them fall into the cup. Straighten up! Check for overflow on the sides. Okay, now let me feel.”

But not many.

Sure, finding the right fit is important. But since you’re already pretty sure you’re a 34B, it may be best to leave mom out of it.

And what better place to turn to than Shopisabella.com, the new online outpost of the Lincoln Park staple that’s stocked with foolproof lines like Le Mysterè, Eberjey, and Cosabella. They’ve even got special deals: Set up an account and receive VIP discounts and invites to their sales (both in-store and online). Or get in on the Grab Bag: E-mail them your size, and they’ll send you a surprise match from their sale bin ($15 for bras and $10 for undies).

Because, really, it’s best to leave the touchy-feely part to someone other than your mother … and to do it in the privacy of your own home.

Available online at shopisabella.com.