Online - September 14, 2004

Cocoa Power

Chocolate Bar Charity

Cops reruns, McNuggets, and the Cats soundtrack.

Just a sampling of guilty pleasures that have no redeeming social value whatsoever.

Step away from the jumbo Kit Kat — now — and indulge with pride in a cocoa fix from the Endangered Species Chocolate Company. Proceeds of all sales of their delish delights go towards raising environmental awareness and supporting endangered species. So as you scarf down a dark chocolate bar with hazelnut toffee, somewhere a helpless rhino, tiger, or dolphin will benefit with every bite. Chimp Mints are small dark-chocolate-and-mint squares that support the Jane Goodall Institute. Every cute Bug Bite comes with an insect trading card.

Really, you may want to try everything — like the Elephant bar (dark chocolate with peanut butter brittle) or the Panda Bar (mixed dark and white chocolate). There’s just so much good that needs doing.

Go ahead. Be a martyr.

You saint.

Available online at chocolatebar.com.