Chicago - February 17, 2005

Miss Indie-pendent

Indie Jeans

Even if jeans are your True Religion, you have to admit things have gotten a bit out of hand.

We’re sorry, but All Mankind cannot afford Sevens. And most Citizens of Humanity do not buy designer denim once a week.

Thankfully, someone Notify-ed Joe’s Design House (of Joe’s Jeans fame) and the company launched Indie, a just-as-cute, not-as-pricey new line of dungarees. The collection includes five-pocket pants, denim skirts, jackets, and tees — and everything is under $100.

There’s nothing shady about this deal — unless by shady, you mean fabric washes like Deep, Cobra or Dolce for stretch, and Roxy for rigid distressed. Indie’s collection of fits includes the booty-shaping Rose, the leg-lengthening Orchid, and the thigh-slimming Lotus. Warm weather options? The cuffed Kicker and the mid-calf Bermuda.

So now, unless you’re in a Blue (jean) Cult, you don’t have to break the bank for the latest denim.

How’s that for a Juicy tip?

Available at E Street Denim, 1876 First Street, between Central Avenue and Elm Place (847-433-8338). Shipment arrives next week at The Denim Lounge at Madison and Friends, 940 North Rush Street between Walton Place and Oak Street (312-642-6403).