Chicago - June 10, 2005

Wheels of Fortune

Concierge Car Service

Offering to chauffeur Pops to his special F-Day dinner seemed like a great idea.

Then you looked at your beat up Civic.

You slathered on the Turtle Wax. Vacuumed. (Twice.) Even tried a fuzzy steering wheel cover. (Desperate times, desperate measures.)

Pimping your ride takes time. That’s why there’s Concierge Car Service, a new car rental company that deals solely in luxury automobiles. For $400-$500 a day, you can drive around in style. Choose from an extra-slick fleet that includes Porsche Boxsters, Hummer H2s, Cadillac Escalades, and Range Rover HSEs.

Obviously the cars are cool, but so are the amenities. Have a particular taste in music? They’ll pre-program the radio and burn you some CDs. Planning a special occasion? Tell them you want flowers galore or a picnic lunch waiting inside. Just cruising LSD? Ask for sunblock and bottled water.

And if you absolutely must have a fuzzy steering wheel cover, they’ll take care of that, too.

Concierge Car Service, 470 North Milwaukee Avenue, between Grand Avenue and Hubbard Street (312-455-8888 or conciergecarservice.com).