Online - June 27, 2005

Inside Job

Generate Online

No accounting for taste.

One person’s je ne sais quois is often another’s faux pas.

But when it comes to your barren apartment, there are no two opinions about it: You’re decor deficient by any standard.

Generate, an online shop for home fixin’s, is just the spot to stock up on innovative furniture, lamps, and knickknacks. Rest your candles atop a cubed crochet table or organize your subscription stash in the Mag Rack (a clever contraption made of bungeed carpeting and dyed felt). If your pad is in need of a personal touch, hang photography slides of your fam in the Slide Light, a slim, white steel case that can be mounted on the wall.

Once you’ve updated your digs, you’ll be more than ready to host a soiree: Serve your guests treats in Generate’s rubber band Trampoline Bowl and bask in the compliments on your nifty new surroundings.

We can’t guarantee your friends will all agree.

But they’ll finally have something to talk about.

Available online at gnr8.biz.