May 15, 2006

Injeanious

The Denim Lounge Opens

There was a time when a question-mark-adorned tush was the final word. Simple times.

Today, the endless array of denim has you confused about the Secret Language of Butt Pocket Angles and the Compatibility of Skinny Jeans and Ballet Flats. Head-scratching times.

Clarity awaits at the newly opened Denim Lounge in Roscoe Village, where fit specialists will help you find the best cut, wash, length, and style of jean — whatever your body type. And with 25 lines (Robins, Dundop, Nobody, Hudson, and Reo Star) for men, women, and kids, the whole family can be outfitted in one spot.

The bright blue (what else?) shop carries more than just jeans. Raid the industrial racks for casual tops from the likes of Velvet, Junk Food, and Hard Tail. Pooch-friendly and tricked out with a huge saltwater fish tank, plasma screens, comfy couches, and iPod ports, the store invites you to hang out and shop to your own tunes.

Sounds like a perfect fit.

The Denim Lounge, 2004 West Roscoe Street, at Damen Avenue (312-642-6403).