Chicago - July 21, 2006

The Heat Is On

Oqoqo Organic Clothing

The verdict is in. Last weekend was hot.

How hot?

Stand in front of the freezer in your skivvies hot. Butt sweat, boob sweat, ear sweat, nostril sweat hot. Car been in the sun, too hot to handle the steering wheel hot.

Hot hot.

Our suggestion the next time the temperature climbs to unbearable: Layer it on. Sounds counterintuitive (we know), but as long as the pieces you’re layering are from Oqoqo you’ll feel fine. The line of natural, sustainable, and organic clothing features tops, skirts, dresses, and jeans made from soy, hemp, organic cotton, and bamboo.

It’s the bamboo Commando thong and Layer Me bra you’ll want to be wearing next time things heat up. Bamboo maintains a temperature that’s actually one to two degrees cooler than other fabrics, so it’s a natural kind of air conditioning for your limbs. Afraid of your own sweat? Take comfort in a soy dress. Soy, a super-soft kind of veggie cashmere, is naturally antimicrobial. No need to be skeeved out.

Not to mention the fact that the collection is as stylish as it is practical. So you’ll keep yourself from getting overheated.

And look cool doing it.

Available at Lululemon, 2104 North Halsted Street, at Dickens Avenue (773-883-8860 or lululemon.com). To see styles, go to oqoqo.com.

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