Chicago - December 01, 2006

Beta Believe It

Beta Boutique Opens

Recurring dream: You’re at a sample sale without crowds, hair pulling, or strictly size-two items. The prices are so low you buy three of everything. You even change in private. (Really.) And just when you think it can’t get better, you go back the next day. And the next.

Wake up and smell the overstock.

Because Beta Boutique, once an on-the-move sample sale, has planted roots. After years of borrowing space, they’ve settled down in Bucktown. Now, four days a week, you’ll have the chance to indulge in designer deals in a single spot.

Stocked with A. Cheng, Hester & Lizzie, and In the Now (to name a few), Beta Boutique gives shoppers 40 to 90 percent off retail prices. Each week brings a new shipment, so the lines stay fresh, and you’ll look like a dream.

The kind you never have to awake from.

Beta Boutique, 2016 West Concord Place, at Damen Street (773-276-0905 or betaboutique.com).