Chicago - February 19, 2008

Sure We’re Shore

Simone’s Boutique

You were about as passionate about President’s Day as you are about Preparation H.

So ambivalent, in fact, that you neglected to do anything worthwhile on your day off. Next time, plan accordingly, like a day trip to the North Shore, for example.

Specifically to Simone’s, Winnetka’s newest spot to score designer duds. Designed to feel like your own dressing room (cozy, warm, perfect lighting), the teensy shop is everything you’re looking for in a store: one-on-one service; an intimate vibe; and, of course, a clothing selection to die for.

Owner Simona Gensburg’s concept is simple: carry limited quantities of each piece so customers don’t look like clones and help pick and choose what fits them best.

Find accessories like Viktor & Rolf scarves; Lulu Frost vintage jewelry; Edidi handbags; wooden clutches by Devi Kroell; and clothes from Thakoon, Alessandro Dell’Acqua, Dorian May, Ruffian, and more.

On second thought, you don’t need a holiday as an excuse.

Simone’s, 1060 Gage Street, at Green Bay Road, Winnetka (847-446-9966).

Photo Credit: Alissa R. Melczer