April 22, 2008

Anne with a Plan

Frei Designs Ecofriendly Clothing

They say looks can kill.

Which would explain those deadly clothing choices you occasionally make.

Clean up your act with Frei, the ecofriendly line from local designer Annie Novotny. The Art Institute of Chicago grad uses sustainable fabrics (hemp and bamboo woven into wool), vegetable-based dyes, and recycled materials in her spring line. Even her garment tags are made with old office paper.

The tailored, feminine collection is inspired by the Greek goddess Persephone and the changing seasons. Novotny plays heavily with juxtaposition, pairing flowing skirts with men’s vests and high-waisted, wide-leg trousers with billowy-sleeved blouses. The line’s muted color scheme draws attention to her detailed construction.

You’ll want to live in the lightweight trench and bolero jacket, both in organic cotton.

It’d do a world of good.

Available at Pivot, 1101 West Fulton Market, at Aberdeen Street (312-243-4754
or pivotboutique.com). To see styles go to freidesigns.com.