Chicago - July 02, 2008

Back to Basics

Basic Boutique Personal Appointments

After returning your twelfth pair of online-purchased jeans, you faced two potential explanations:

1. Your left ass cheek is significantly larger than your right.
2. Your body is fine, but it needs a fitting room.

At Basic Boutique, even uneven asses get the royal treatment: The Chicago-based site just introduced at-home shopping appointments. Exclusive to locals, the service eliminates the frustrations of shopping online — wrong sizes, surprise patterns (polka dots are cute; tiny butterflies, not so much) — allowing you to personally pick what you want and try it all on in the comfort of your home.

Whether you want to shop solo or with friends, Basic will deliver unlimited pieces from their fabulous collection (Jovovich-Hawk, Alexander Wang, Rebecca Minkoff, Vena Cava) at the date and time of your choosing.

No surprises, no weird sizes.

How fitting.

Available online at basicboutique.com.