Chicago - October 10, 2008

The Cereal Life

Me & Goji Customizable Cereal

Every morning, you have an 89-degree latte with a side of free-range eggs laid by home-schooled chickens.

You like to get your way.

Spoil yourself with customizable cereal from Me & Goji, a new company founded by two Northwestern grads and one muesli expert who want you to make the decisions.

Here’s how:

1. Pick a base (artisanal cereal, raw muesli).
2. Enhance (choco granola, oat bran, wheat germ).
3. Fruitify (goji, blueberries, mulberries).
4. Go nuts (soy nuts, sunflower seeds). As you add, a calorie monitor calculates the damage.
5. Name your cereal (When Berry Met Sally, For Goodness Flakes).

With more than 40 natural ingredients to choose from, the possibilities are endless. The 21-ounce cereal capsule (to preserve freshness and flavor) is delivered straight to your door.

We think it’s the next big thing.

And we never speak too spoon.

Available online at meandgoji.com.